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“How do we reach the Hispanic and Latinx audience?”
The age-old question has spanned multiple panels, articles and events. Brands look to understand the motivations and passions of the growing demographic only to realize, upon digging in, that there is more than just a demo here. There are generations, stories, ambitions, cultural nuances and even different dialects of language, like Spanglish.
In order to form meaningful connections with the Hispanic population, brands must take a closer look at the community to future-proof marketing efforts with the consumer.
This year for Hispanic Heritage Month, we take a closer look at the past, present and future of the Hispanic and Latinx community in the U.S.