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Molson Coors wants to capture the attention of consumers who revel in self-expression to persuade them to experience its first U.K. hard seltzer, Three Fold. To do that, the beverage brand launched a $7 million (5 million pound) campaign showcasing the liberation of movement.
The new hard seltzer combines sparkling water, natural fruit flavor and 4% alcohol and comes in three flavors: red berries, tropical and citrus.
Created by Havas London, the “Flow Your Own Way” campaign features choreography by Sherrie Silver (choreographer for “This Is America” with Childish Gambino), who appears in the spot with stunt performer Katie McDonnell and movement designer Yaman Okur.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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