Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space

With more than $1.1 billion in growth since last summer, the category's popularity has no end in sight

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Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category’s success.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.