Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space
With more than $1.1 billion in growth since last summer, the category's popularity has no end in sight
Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category’s success.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.
