CPG Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space With more than $1.1 billion in growth since last summer, the category's popularity has no end in sight Off-premise sales of hard seltzer grew $2.4 billion from the end of summer 2019 through summer 2020. Bon Viv, Truly, Bud Light, Coors, Vizzy, Social Club Seltzer By Kathryn Lundstrom October 18, 2020 Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category’s success. Click for more from this issue This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe. Kathryn Lundstrom @klundster email@example.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.