CPG & Grocery

Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space

With more than $1.1 billion in growth since last summer, the category's popularity has no end in sight

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Off-premise sales of hard seltzer grew $2.4 billion from the end of summer 2019 through summer 2020.Bon Viv, Truly, Bud Light, Coors, Vizzy, Social Club Seltzer
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By Kathryn Lundstrom

October 18, 2020

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Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category’s success.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.

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Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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