Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space

With more than $1.1 billion in growth since last summer, the category's popularity has no end in sight

Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category’s success.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.