CPG & Grocery

Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space

With more than $1.1 billion in growth since last summer, the category's popularity has no end in sight

Photo of different hard seltzer cans
Off-premise sales of hard seltzer grew $2.4 billion from the end of summer 2019 through summer 2020.Bon Viv, Truly, Bud Light, Coors, Vizzy, Social Club Seltzer
By Kathryn Lundstrom

October 18, 2020

Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category’s success.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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