Mobile Gaming Brands Tap Into the Potential of Augmented Reality

Companies are experimenting with AR in mobile games

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While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have matched Pokemon Go’s success), gaming companies like 30 Ninjas and Liquid City, two Verizon partner studios, continue to experiment with the use of AR in their projects.

Pokemon Go revolutionized the use of augmented reality technology in mobile games upon its debut in July 2016. According to mobile analytics company, Niantic’s creature collection game has been downloaded more than 675 million times and has seen more than $7 billion in consumer spending across iOS and Android devices.



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