Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater—notably, in musicals including Cabaret and Chicago.
It’s a good thing, too, since Hall’s latest role will be dancing and singing about Skittles fruit candy.
The Mars-owned brand announced this morning that Hall will star in “Skittles Commercial: The Broadway Musical.” The company also released a 90-second promotional video along with its announcement. Lead agency DDB is handling all creative, from concept to promotional efforts.
As Adweek reported last week, Skittles has decided for the second year running to eschew a 30-second Super Bowl ad in favor of a nontraditional effort aimed at getting an equal or greater number of eyeballs.
In 2018, that effort took the form of a commercial that was shown to a lone Skittles fan. This year, the plan is to stage a one-show-only musical revue at New York’s Town Hall on the afternoon of the game. A fortunate 1,500 attendees will get to witness the half-hour production, though the supporting marketing effort and social media buzz is expected to propel awareness to many multiples of that.
The video released this morning shows Hall, in therapy, confiding his doubts about the Skittles project because “I don’t really do ads,” he says.
“Michael, nobody here is judging you,” retorts the therapist. “We just think you make terrible career decisions.”
Skittles has kept most of the details about its Broadway production under tight wraps, but the salty humor here is probably a taste of what’ll unfold on the Town Hall stage on Feb. 3.
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