Skittles' Big Play on Super Bowl Sunday Will Be … an Actual Play

The candy brand will stage a one-night-only Broadway show in lieu of airing an ad


Until recently, the toughest Broadway theater ticket to come by was Hamilton, the 2015 hip-hop musical celebrating the travails and triumphs of founding father Alexander Hamilton. These days, 300 bucks can land you a seat somewhere in the second mezzanine, and the frantic rush for tickets is over. So what’s New York’s next hot ticket going to be?

Very possibly, a musical revue about a chewy fruit candy.

Mars today announced it will stage a one-night-only musical themed around Skittles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in