Skittles' Big Play on Super Bowl Sunday Will Be … an Actual Play

The candy brand will stage a one-night-only Broadway show in lieu of airing an ad

Until recently, the toughest Broadway theater ticket to come by was Hamilton, the 2015 hip-hop musical celebrating the travails and triumphs of founding father Alexander Hamilton. These days, 300 bucks can land you a seat somewhere in the second mezzanine, and the frantic rush for tickets is over. So what’s New York’s next hot ticket going to be?