Skittles' Big Play on Super Bowl Sunday Will Be … an Actual Play

The candy brand will stage a one-night-only Broadway show in lieu of airing an ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Until recently, the toughest Broadway theater ticket to come by was Hamilton, the 2015 hip-hop musical celebrating the travails and triumphs of founding father Alexander Hamilton. These days, 300 bucks can land you a seat somewhere in the second mezzanine, and the frantic rush for tickets is over. So what’s New York’s next hot ticket going to be?

Very possibly, a musical revue about a chewy fruit candy.

Mars today announced it will stage a one-night-only musical themed around Skittles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in