Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
As brands continue to simplify their logos—some to the point of dry uniformity—classic film studios like Metro Goldwyn Mayer (MGM) are resisting that urge altogether. Today, as MGM unveils a brand-new logo, the studio is showing its commitment to the timeless, golden art deco design that has defined the brand since 1924.