The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover

Design firm Pentagram used the golden ratio to update the symbol

the old Warner Bros. logo
The old Warner Bros. logo was beloved, but needed a refresh to reflect the tech-focused company. Pentagram

In its 96 years of existence, Warner Bros. has had a lot of different looks. But the one that movie watchers and TV fanatics are most familiar with is, of course, that shiny blue and gold shield–the one that adorns the water tower overlooking the studio’s lot in Burbank, Calif. (and, as ’90s kids will recall, becomes a door for the Animaniacs to bound through at the beginning of their show).

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.