Mercedes-Benz Will Return to the Super Bowl in 2019

This marks the brand's fifth appearance in the Big Game

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mercedes-Benz is back in the Super Bowl for its fifth nonconsecutive appearance, a spokesperson for the brand confirmed. It will air during the Feb. 3 broadcast of the game on CBS.

No other details were given at this time about the length of the spot or when the ad will air during the game.

Mercedes sat out the game last year, one year after running a 30-second spot for the brand’s AMG line. The Coen brothers directed the brand’s 2018 spot, which also had a 60-second cut and starred Peter Fonda in a tribute to the 1969 film, Easy Rider.

With Super Bowl LIII heading to Atlanta, it makes perfect sense that Mercedes would hop back into the game in 2019.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in