Meditation App Calm Was the Most 2020 Brand Partner for CNN's Election Coverage

Demand for de-stressing apps has surged during a year of one crisis after another

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

During Tuesday night’s CNN coverage of the contentious presidential election, which is still ongoing, viewers might have noticed a tiny brand sponsorship that loomed large due to its contrast with the program’s content. When the cable news network announced key race alerts throughout the evening, the loud updates were accompanied with a “brought to you by” graphic featuring the logo for the meditation app Calm.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in