As consumers crave more real-life experiences, brands are looking for ways to leave lasting impressions beyond a clever spot or a “buy now” button. At SXSW, HBO followed up last year’s Westworld with scenes from Game of Thrones’ Westeros. Meanwhile, tech companies have been opening pop-ups to promote hardware like the Google Home or Facebook Portal. The whiskey brand Bulleit even built a 3D-printed bar for Tribeca Film Festival—along with a 3D-printing robotic bartender.
Dianna McDougall for Adweek