McDonald’s Celebrates Latinx Culture With Its 'Ritmo y Color' Experience

The festival will feature augmented reality installations in select restaurants

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For its third annual Ritmo y Color promotion, McDonald’s partnered with visual artists and Colombian musician Camilo to celebrate Latinx culture at restaurants across the U.S.

The 2023 Ritmo y Color promotion is a music and art collaboration featuring musical performances, as well as art installations in select McDonald’s restaurants.

“For Latinos, our ritmo and cultura are the beating heart of who we are as individuals and as a community,” said Camilo. “Teaming up with McDonald’s for Ritmo y Color is the perfect opportunity to bring mi gente together in celebration of our shared heritage through the power of music and art.”

Throughout the summer, seven Hispanic visual artists will debut artwork at McDonald’s restaurants in New York, San Antonio, Dallas, Chicago, San Jose and Miami. 



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