Plant-Based Products

McDonald's Faux-Meat 'McPlant' Was McRibbed Online, but It's Still a Major Tipping Point

Despite mockery of the test product's name, experts say it's a sign of mainstream diets changing

mcplant-mcdonalds-tipping-point-2020 — The minimalist name "McPlant" sparked quite a bit of derision online.McDonald's

November 10, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Plant-Based Products

McDonald's Faux-Meat 'McPlant' Was McRibbed Online, but It's Still a Major Tipping Point

Despite mockery of the test product's name, experts say it's a sign of mainstream diets changing

T.L. Stanley

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

T.L. Stanley