Plant-Based Products

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

ADM study sees more consumers and brands riding the flexitarian wave

Plant-based brand have converted consumers.Beyond Meat, Lightlife, Gardein, Seemore, Impossible Foods
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By T.L. Stanley

 

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If you’ve eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you’re not alone. And chances are you’re not a one-and-done consumer in the fast-growing alternative protein category.

According to a recent study, you may become a full-fledged convert to plant-based eating.

Research from Archer Daniels Midland, one of the world’s largest food producers, found that 97% of people who tried their first fake meat products during the Covid-19 public health crisis intend to purchase them again.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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