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McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars.
The brand was stingy with details on when and how the product will launch, with senior leaders announcing during an investor meeting on Monday that “markets can adopt when they’re ready.” Plant-based protein experts quickly hailed the plant-based product, a co-creation with Los Angeles-based Beyond Meat, for further mainstreaming the category.