McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point

Despite mockery of the test product's name, experts say it's a sign of mainstream diets changing

The minimalist name "McPlant" sparked quite a bit of derision online. McDonald's

McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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