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Movie product placement is being taken to a new level by McDonald’s with a campaign that will reward viewers each time they see the brand onscreen.
Described as a “reversed product placement campaign” to promote McDonald’s delivery through its app in The Netherlands, “Order That Scene” will target people having movie nights at home.
With the boom in content streaming culture, and McDonald’s menu items appearing in various movies and TV series around the world, viewers are invited to hunt for the products.
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