McDonald's Explores the Emotions of Customers Using its Delivery Service

The campaign promotes delivery orders through the McDonald's, Just Eat and Uber Eats apps

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The cravings people feel and the rituals they go through when ordering a McDonald’s delivery are the focus of two spots as part of a campaign being released to promote the McDelivery service.

The TV ads from Leo Burnett London will be released on the evening of June 6, forming the “There’s Nothing Quite Like a McDelivery” campaign. The first, called “Hungry Eyes” focuses on the facial expressions of those waiting for their delivery to arrive, with emotions of excitement, pleasure and jealousy accompanied by the Eric Carmen track “Hungry Eyes.”

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