McDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its Personalization Efforts

The deal helps the fast-food giant use data to win over consumers

The deal is rumored to be McDonald's biggest since 1999. McDonald's

It’s no deal from the Dollar Menu, but McDonald’s acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.