Ad Tech

McDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its Personalization Efforts

The deal helps the fast-food giant use data to win over consumers

The deal is rumored to be McDonald's biggest since 1999. McDonald's

By Ann-Marie Alcántara & Patrick Kulp

March 26, 2019

It’s no deal from the Dollar Menu, but McDonald’s acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation.

Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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