Maya Rudolph Sings a Soulful Ballad About Why Trees Shouldn't Die to Wipe Your Butt

She'd rather you used recycled TP from Seventh Generation

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Beloved funny lady Maya Rudolph, who coined the term, “vajingle” to describe her wacky, improvised riff for Seventh Generation tampons, is back to sing about the brand’s recycled toilet paper. And your butt. Or, as she puts it, “your precious human butt.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in