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In recent years, Maya Rudolph has found strange yet compelling ways to tout Seventh Generation’s use of natural products. Now, the company is deploying Rudolph to help destigmatize the word vagina (with the actress and comedian behind a drum set saying the word repeatedly) while also pitching its period-care products.
The new work from 72andSunny is a continuation of Seventh Generation’s musical approach to talking about periods, part of the company’s ongoing mission “to advocate for transparency of ingredients in this segment,” according to Seventh Generation CMO Hanneke Willenborg.
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