Could Martha Stewart Convince Older Americans to Try CBD?

Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products

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By her own assessment, Martha Stewart has adapted well to quarantine. The doyenne of the good life, who has split her lockdown time between lush country estates, has launched a TV show and released a cake-tastic cookbook.

And for her latest product, a CBD line with Canadian cannabis giant Canopy Growth, she’s prepared to help everyday folks achieve her trademark level of domestic serenity. (Or at least clean up a few messes).

Stewart, via a social media promotion called “Martha on Demand,” will answer direct messages about home-based disasters like inedible dinners and bowl haircuts.



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