Could Martha Stewart Convince Older Americans to Try CBD?

Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products

Stewart is the latest celebrity to wade into the CBD space. Martha Stewart CBD

By her own assessment, Martha Stewart has adapted well to quarantine. The doyenne of the good life, who has split her lockdown time between lush country estates, has launched a TV show and released a cake-tastic cookbook.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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