Beer, Spirits & Cannabis

Could Martha Stewart Convince Older Americans to Try CBD?

Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products

Stewart is the latest celebrity to wade into the CBD space.Martha Stewart CBD
By T.L. Stanley

October 23, 2020

By her own assessment, Martha Stewart has adapted well to quarantine. The doyenne of the good life, who has split her lockdown time between lush country estates, has launched a TV show and released a cake-tastic cookbook.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}