Voice

Marketers Should Prepare for the Great Demographic Disruption

As the lifespan for the world's population gets longer, how do advertisers respond?

two older women — Advertisers must begin paying more attention to older consumers.Nick Dolding/Getty Images

November 15, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

We are heading for a demographic disruption that will redefine and reshape our relationship with consumers.

Phil Rowley

Phil Rowley is head of futures at Omnicom Media Group, U.K.

Voice

Marketers Should Prepare for the Great Demographic Disruption

As the lifespan for the world's population gets longer, how do advertisers respond?

Phil Rowley

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Phil Rowley