5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018

Opinion: Brands that get it right will turn their customers into advocates for life

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction.

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