Marketers Need to Live Up to Amanda Gorman's 'New Dawn'

Find ways to inform culture and include poetry like the National Youth Poet Laureate

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Overnight literary star Amanda Gorman stole the spotlight when she delivered her original poem, “The Hill We Climb,” at President Biden’s Inauguration—and now her powerful words will now have the opportunity to reach an audience of 90+ million Super Bowl viewers during this weekend’s pregame show.