Juice Press Founder Launches New Health and Wellness Brand

'goodsugar' is Marcus Antebi's new venture after departing Juice Press

Marcus Antebi comes from a long line of entrepreneurs and retailers. His grandfather sold handkerchiefs and silk ties on 5th Avenue while his father owned electronics stores and sold art, antiques and jewelry (and even had the only Juice Press franchise). It’s no wonder he got into the retail business himself.