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Follow our I'm With the Brand Series to discover how other brands are starting their businesses and building their marketing strategies. Through exclusive brand interviews, we get the details on how these brands started and how they have continued to grow and achieve success. Ever wondered to yourself, "How did they do it?" Well, now you can find out. Come along with us as we sit down with brand leaders and advertising experts to uncover the secrets to their success. Bonus: you'll find out which strategies were huge failures so you can avoid the same mistakes. There's no need for trial and error when you can take the time to learn from others. Meet these amazing brands and find out what they did that may work for your brand, too.

The Latest

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    This Company Is Challenging the Traditional Bra Business Model

    By Breana Mallamaci

    A functional bra for all ages, shapes and sizes.

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    This Hibiscus Drink Is Out of This World

    By Malinda DiPasquale

    Noah Wunsch has his own character in the Rubyverse.

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    This Brand Makes the Last Set of Cleaning Products You’ll Ever Have to Buy

    By Nick Gardner

    Hear the story of Blueland's appearance on Shark Tank and how it involved Kim Kardashian, why the company settled on cleaning supplies, and more.

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    Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

    By Malinda DiPasquale

    The brand name was inspired by a commitment to using sound ingredients.

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    Juice Press Founder Launches New Health and Wellness Brand

    By Nick Gardner

    Before founding the health and wellness brand Juice Press in 2010 in NYC and expanding it to 85 locations across the country, Antebi worked in the family business and even [...]

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    Elevate to New Heights With This CBD Brand

    By Malinda DiPasquale

    The New York brand was named after the High Line.

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    Experience the Euphoric Sensation of Kin Along Your Nonalcoholic Beverage Journey

    By Malinda DiPasquale

    Kin Euphorics is 'the Spotify of beverage[s].'

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    Flowcode Is Forging the Future of QR Codes

    By Nick Gardner

    Armstrong details Flowcode's purpose and goals, explains how a trip to China helped spark the idea for Flowcode and shares his personal business philosophy.

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    This Reimagined Grocery Store Really ‘Pops’

    By Malinda DiPasquale

    1970s nostalgia meets the future of food retail with Pop Up Grocer.

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    Daybreaker Founder on Pioneering the Sober Morning Rave

    By Nick Gardner

    Behind the curtain of the nightlife-meets-wellness event.

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    What It Looks Like to Reimagine the Soda Industry in 2020 and Beyond

    By Breana Mallamaci

    United Sodas of America is all about variety and unity.

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    How to Get Jay-Z to Invest in Your CPG Startup

    By Nick Gardner

    Frustrated by a shortage of allergy-friendly snack options, Denise Woodard left her corporate job and set out to start Partake Foods.

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    Chicken Nuggs With a Side of Simulation

    By Malinda DiPasquale

    How the young entrepreneur doesn't just "check boxes" on this episode of I'm With the Brand.

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    Luxury Brand Frances Valentine Is Bringing Joy to Fashion

    By Breana Mallamaci

    This week's episode of I'm With The Brand features the co-founder of Frances Valentine, Elyce Arons.

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    Why Shhhowercap Doesn’t Want You to Wash Your Hair

    By Breana Mallamaci

    And what it was like to see the brand's product featured in Issa Rae's HBO show, Insecure.

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