Open Your Eyes, Ears and Tastebuds to This Fizzy Drink

Two nuclear power engineers, Tommy Kelly and Salim Najjar, turned a hobby into a brand with a mission. Sound is a certified unsweetened organic sparkling beverage brand committed to making healthier drink products with compelling flavors. Early this year, the company strategized a visual rebrand to inspire an increase in organic outreach. “We knew that there was much more potential from the feedback we were getting, as compared to what the velocity in stores was saying,” Kelly tells host Ian Wishingrad in the latest episode of I’m With the Brand.