Daybreaker Founder on Pioneering the Sober Morning Rave

Behind the curtain of the nightlife-meets-wellness event

The idea for Daybreaker, a first of its kind sober morning rave, was dreamt up over late night falafel between friends Radha Agrawal and Matt Brimmer in October 2013. Just a few months later, in December 2013, the pair hosted their first Daybreaker experience at 6 a.m. in the basement lounge of a coffee shop in New York’s Union Square.

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