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In 2018, Jen Batchelor transformed the social ritual of drinking by launching a sober-curious revolution. Kin Euphorics is a nonalcoholic beverage brand made up of natural ingredients and powered by Euphorics, a state of well-being.
“I really wanted to reverse engineer exactly how we get to the feeling of being chill, relaxed, talkative … whatever we say alcohol does for us,” Batchelor tells host Ian Wishingrad in the latest episode of I’m With the Brand.