In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.
Marc Pritchard Explains P&G’s Strategy on Promoting Diversity and Navigating Consumer Data
Plus, why the brand is implementing tech within its products
P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at the ANA Masters of Marketing conference.
ANA
