Marc Pritchard Explains P&G’s Strategy on Promoting Diversity and Navigating Consumer Data

Plus, why the brand is implementing tech within its products

ANA's of P&G's Marc Pritchard
P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at the ANA Masters of Marketing conference. ANA

In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.