Marc Pritchard Explains P&G’s Strategy on Promoting Diversity and Navigating Consumer Data

Plus, why the brand is implementing tech within its products

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.

That mentality drove its recent campaign for Tide, which featured integrations with Sunday Night Football, The Voice and other NBC properties. Bud Light even created an ad playing off the “Laundry Night” theme without mentioning Tide.

P&G

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