Macy’s Looks Internally to Find Next Big Influencer Campaign

Retail giant recruiting employees for brand ambassador program

The Macy's Style Crew is now open to Macy's corporate and store employees across the country. Getty Images

When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy’s, however, is taking a different approach. The retail giant is instead searching internally within its store and corporate employees to find its next influencer partnership.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.