Macy's Looks Internally to Find Next Big Influencer Campaign

Retail giant recruiting employees for brand ambassador program

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When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy’s, however, is taking a different approach. The retail giant is instead searching internally within its store and corporate employees to find its next influencer partnership.

This month, Macy’s is ramping up the Macy’s Style Crew, a brand ambassador program open only to Macy’s employees. After test-driving the program with limited applications, all store and corporate employees across the country are now invited to apply.

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