LVMH's Paris 2024 Medals Give an (Expensive) Taste of Things to Come

The first luxury sponsor of the Olympic and Paralympic Games put jewelry maker Chaumet on design duty

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As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event’s biggest local sponsor, LVMH.

In 2023 the luxury group was named as premium partner of the Games in a deal reportedly valued at $160 million. Now the business has offered up a taste of what the sponsorship will look like with the unveiling of the official Paris 2024 medals.

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