As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event’s biggest local sponsor, LVMH.
In 2023 the luxury group was named as premium partner of the Games in a deal reportedly valued at $160 million. Now the business has offered up a taste of what the sponsorship will look like with the unveiling of the official Paris 2024 medals.
The awards were crafted by LVMH-owned luxury jeweler Chaumet, with medals forged using original iron from the Eiffel Tower in Paris.
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