With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue.
The company is “further ahead than we’ve ever been, from a pure sales perspective,” Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company’s performance with the original 2020 Olympics in Tokyo during the same time frame.
But really, there is no comparison.
“We’re probably double where we were at this point,” Lovinger said.
The company totaled more than $1.2