Lululemon Is Redefining What Strength Means in Its First Campaign for Men

Vice's in-house agency launched a followup to the brand's first global campaign

Lululemon

This past May, Lululemon rolled out its first global brand campaign with an unlikely partner: Vice’s in-house agency Virtue.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.