Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media’s In-House Agency

Virtue produced the brand's first global campaign

This doesn't look like yoga. But it is. YouTube: Vice/Lululemon

At first glance, the world’s coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.