Lululemon Probes the Impact of Isolation in New Campaign

The creative effort includes the athleisure brand's first-ever broadcast TV spots

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In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression.

Called “Feel,” the retailer said the campaign marks its largest creative effort to date and was developed in partnership with creative agency of record, Droga5.

“This new creative platform is a story about the modern condition, the struggles we face in trying to achieve fulfillment and the universe of extraordinary feelings that lies within reach of each of us,” said Tim Gordon, CCO of Droga5 New York, in a statement.

At its center is a two-minute video, “Being Well Is a Journey,” which borrows from The Selfish Giant, a short story by Oscar Wilde.



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