Lululemon Chooses Droga5 New York as Agency of Record

The brand has worked with agencies including Red & Co. and Virtue in the past.

Droga5 will be tasked with “broadening the brand’s appeal with entirely new audiences” by creating a refreshed brand platform for Lululemon and rolling it out across key markets. The agency’s first work for Lululemon is expected to come out next year.

“From the very beginning, the team at Droga5 displayed a deep strategic understanding of guests, our brand and business, and presented a diversity of creative work across the entire brand experience,” Nikki Neuburger, Lululemon’s chief brand officer, said in a statement.