The Big Game

Lowe’s Will Donate to Repair Frontline Workers’ Homes During Super Bowl

Home improvement retailer is paying it forward based on what other brands do in the Big Game

Lowe's has stuck with community-minded messages in its 2020 marketing. Lowe's

By Ryan Barwick

February 2, 2021

Instead of a Super Bowl commercial, Lowe’s is joining other brands like Planters, Kia, and Budweiser by giving back.

Ryan Barwick
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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