Lowe’s Will Donate to Repair Frontline Workers’ Homes During Super Bowl

Home improvement retailer is paying it forward based on what other brands do in the Big Game

Lowe's has stuck with community-minded messages in its 2020 marketing. Lowe's

Instead of a Super Bowl commercial, Lowe’s is joining other brands like Planters, Kia, and Budweiser by giving back.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.