The Big Game

Lowe's Will Donate to Repair Frontline Workers' Homes During Super Bowl

Home improvement retailer is paying it forward based on what other brands do in the Big Game

Lowe's has stuck with community-minded messages in its 2020 marketing.Lowe's
By Ryan Barwick

February 2, 2021

Instead of a Super Bowl commercial, Lowe’s is joining other brands like Planters, Kia, and Budweiser by giving back.

Ryan Barwick

Ryan is a brand reporter covering travel, mobility and sports marketing.

Recommended articles
You Might Like

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

Your Guide to What the Savviest Shoppers Really Want

By Honey

The Future of the Media Industry Starts With Customer Experience

By Salesforce

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}