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This time last year, Mr. Peanut was dead.
While driving the Nutmobile with actors Matt Walsh and Wesley Snipes, the century-old mascot for Kraft Heinz’s Planters brand lost control and veered off a cliff. Days later, the character came back to life as Baby Nut in an ad that aired during Super Bowl 2020, putting the legume on a fast track to becoming his former self. (By August, for example, Mr. Peanut somehow celebrated his 21st birthday.)