Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention

Anheuser-Busch has had an exclusive agreement with the NFL since 1975

Sam Adams lets the clydesdales loose in its regional ads. Sam Adams

While a lot of things will look different about this year’s Super Bowl, one thing remains the same—every national in-game ad for an alcoholic beverage will be for an Anheuser-Busch brand.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.