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Travis Poulson isn’t a household name—yet—but maybe he should be since his sideline skills are unparalleled and, without him, the gridiron warriors of the Indianapolis Colts might die of dehydration.
Poulson is not a waterboy, according to Liquid Death; he’s a “hydration assistant.” And he’s now landed a six-figure endorsement deal from the brand as it plants a flag in mainstream professional sports.
Liquid Death, perhaps better known for subversive stunts like recruiting porn stars, nauseating taste testers and water tattooing Steve-O for its ads, takes a slightly more earnest approach in its latest campaign.
The marketing push, while retaining the brand’s trademark snark and long-running “murder your thirst” message, centers on its $100,000 sponsorship of Poulson.
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