LG’s Stunning, Ethereal New Ad for OLED Screens Aims to ‘Light Up Your World’

Vivid spot by The&Partnership hopes to drive global brand awareness

The film was directed by Sam Brown at Rogue.
The film was directed by Sam Brown at Rogue. LG / The&Partnership

LONDON—LG Electronics has launched a bright, surreal new global brand campaign that spotlights the brand’s high-tech capabilities.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.