Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LONDON—LG Electronics has launched a bright, surreal new global brand campaign that spotlights the brand’s high-tech capabilities.
At the heart of the campaign, created by The&Partnership London and titled “Light Up Your World,” is a 90-second film that follows a woman as her mundane surroundings are transformed by spectacular neon lights.
She encounters a futuristic cityscape, an underwater world filled with magical fish and a brightly-lit tree—a key visual that will also run across print and out of home executions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in