4 Hi-Tech Direct Mail Tricks

Marketers continue to use direct mail in 2014, because it still leads in ROI. However, traditional direct mail marketing is changing. We can “tech up” direct mail to meet the needs of recipients and to increase that ROI even more! By adding technology, you can spice up the direct mail, create a wow factor and make it even easier to respond.

Here are four ways to “tech up” your next direct mail campaign:

  1. QR Code: At this point most everyone has seen a QR Code in a magazine or other ad (little box with squares in it).
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