To Grow Its Ad Business, LG Taps SpotX as Primary SSP

This comes after the smart TV maker invested $80 million in data company Alphonso

LG's streaming ads business lags behind that of competitors' Samsung and Vizio. LG

SpotX is now the primary global supply-side platform for LG Electronics as the smart TV maker looks to ramp up its advertising business, which competitors Samsung and Vizio have significantly invested in recently.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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