To Grow Its Ad Business, LG Taps SpotX as Primary SSP

This comes after the smart TV maker invested $80 million in data company Alphonso


SpotX is now the primary global supply-side platform for LG Electronics as the smart TV maker looks to ramp up its advertising business, which competitors Samsung and Vizio have significantly invested in recently.

LG, the world’s second-biggest smart TV maker, invested about $80 million in January for a roughly 60% stake in Alphonso, a TV data and measurement company, according to The Wall Street Journal. Seth Walters, head of smart TV advertising for LG, said the company has taken a “calculated and surgical approach to building” its ad business, but the Alphonso investment and SpotX partnership will act as accelerants to its ad products and offerings.

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