Lego CMO Says Playing Can Prepare the Next Generation of Workers

Julia Goldin reminded anxious parents about creative derived from play

a hand dipping into a pile of lego blocks
“When [kids] play and build with Lego,” global CMO Julia Goldin said, “they develop and build 21st-century skills." Getty Images

Much has been made of the coming job apocalypse—a future rich in robots and AI that will not only supplant workers but demand the sorts of technological skills that many Americans do not possess.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.