Digital Transformation

Lego CMO Says Playing Can Prepare the Next Generation of Workers

Julia Goldin reminded anxious parents about creative derived from play

a hand dipping into a pile of lego blocks
“When [kids] play and build with Lego,” global CMO Julia Goldin said, “they develop and build 21st-century skills."Getty Images
Headshot of Robert Klara
By Robert Klara

October 23, 2020

Much has been made of the coming job apocalypse—a future rich in robots and AI that will not only supplant workers but demand the sorts of technological skills that many Americans do not possess.

Headshot of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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