No, Artificial Intelligence Isn’t Coming After Copywriting Jobs

But it does want a seat at the writers’ table

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The art of copywriting is as old as advertising itself, made great by industry legends like David Ogilvy and Bill Bernbach. But as marketers begin turning toward tools that automate copy, is the craft in danger?

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.