No, Artificial Intelligence Isn’t Coming After Copywriting Jobs

But it does want a seat at the writers’ table

Busiest robot in the office with a heavy workload on all of his six hands.
At this point, artificial intelligence doesn't have the capacity to make creative that feels human and real. Getty Images

The art of copywriting is as old as advertising itself, made great by industry legends like David Ogilvy and Bill Bernbach. But as marketers begin turning toward tools that automate copy, is the craft in danger?

This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.