No, Artificial Intelligence Isn’t Coming After Copywriting Jobs

But it does want a seat at the writers’ table

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The art of copywriting is as old as advertising itself, made great by industry legends like David Ogilvy and Bill Bernbach. But as marketers begin turning toward tools that automate copy, is the craft in danger?

Over the past few years, brands have been toying with different ways AI can double as a wordsmith. While these experiments have proven that AI’s ability to “learn” mass amounts of information give it a unique advantage when it comes to churning out copy, it’s also become increasingly clear that there’s only so much the technology can provide from a creative perspective.

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.