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Last week, GMC signaled its plans in the highly competitive premium electric vehicle space. The brand is bringing back the iconic Hummer in electric form, supported by a Super Bowl ad featuring LeBron James.
Ahead of the game today, the automotive giant has revealed its 30-second Super Bowl ad for the Hummer EV, created by Leo Burnett Detroit, entitled “Quiet Revolution.”
“GMC builds premium and capable trucks and SUVs, and the GMC Hummer EV takes this to new heights,” Duncan Aldred, vice president of Global Buick and GMC, said in a statement.
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