LeBron James and GMC Kick Off the 'Quiet Revolution' With Super Bowl Ad for the New Hummer EV

Spot for electric vehicle will run in the U.S. and Canada

Last week, GMC signaled its plans in the highly competitive premium electric vehicle space. The brand is bringing back the iconic Hummer in electric form, supported by a Super Bowl ad featuring LeBron James.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in