Laugh If You Want, but Ugly Sweaters Are 2020's Coolest Holiday Marketing Idea

Some brands can really spin quite a yarn

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Jamie Richardson remembers the day, a little over a year ago, when one of his colleagues on the marketing team came to him with an idea. White Castle, the burger chain for which Richardson serves as vice president, is a small, family-owned brand. It lacks the mega marketing budget of a Burger King or a McDonald’s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in