White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving

A time-honored recipe is also a way to build grocery revenues

Stuffing made with White Castle Slider Stuffing might not be a tradition in every home, but it's a time-honored bit of marketing for the burger chain. ChefBoyRG; Library of Congress/Corbis/VCG via Getty Images

For those of us old enough to remember it (and even for those who aren’t), 1991 was a pivotal year. The Soviet Union broke up. The internet became commercially available. Nirvana started the grunge movement with Smells Like Teen Spirit.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}